Position held: Freelance Lead Copywriter

Brief:

As COVID-19 prevented Wimbledon having full capacity during the 2021 tournament, the iconic tennis championship game decided to bring its exciting atmosphere to its audience virtually. In the first of its kind, we set out to create a virtual hill which would allow users to interact while they watched the tennis matches on centre court. Alongside a Design Director and a Creative Director, we took the project from conception to delivery.

Result:

With a tight turnaround, we first embarked on ideation sessions to decide on the direction we wanted the project to go. This meant researching previous virtual worlds, gamification ideas and in my case, working on how we could transfer Wimbledon’s classic TOV to a game setting. We then worked with an AI company to begin creating and building the world and avatars and nail down the interactions a user could make when logged in.

The result was a virtual world where a user could log in, create themselves as an avatar (using customisable outfits and accessories) and use emojis to interact during each game to collect tokens and be in with a chance of winning prizes such as tickets for next year’s game. The site can be found here. (NB: as the tournament is now over, the virtual hill has closed)

Press:

The Drum

The Guardian

The Independent

Screenshots from the project: