Topshop X Appear Here
Position held: Marketing and Editorial
Brief:
Whilst at the retail start-up, Appear Here, the company formed a partnership with Topshop. They launched a project which saw multiple small brands set up shop within Topshop’s flagship store on Oxford Street. For many small brand owners, this opportunity would be really exciting but also very daunting. I was asked to create content that would offer advice to these brands to better equip them before applying to launch and when they appeared within the store.
Result:
I first created the copy for the retail spaces that the new brands would fill. I then created 3 pieces of content for the company blog which could be sent on to the brands. For the first two, I interviewed two of Topshop’s most successful collaborators, Peter Werth and Skinny Dip. The third was an interview with the Head of Creative at Topshop which offered advice to the small brands.
These content pieces were also used in email campaigns to both attract and inform new brands. The results of the campaign were very successful and Topshop Oxford Street continues to partner with emerging talent several years on.
Extract from the launch piece (full article here):
