Nike
Marketing the latest in Nike Football.
Brief:
Nike Football were releasing a new footwear pack called the Impulse Pack. This contained 2 new versions of each of the brand’s 3 most popular football boots. To coincide with the release, Nike needed app copy, social copy and email copy. The tone of voice needed to be exciting and energetic, following the theme of enjoying playing sports together in the sun as lockdown restrictions were being lifted.
Result:
Below are screenshots showing different Instagram posts and app copy. The app copy also appeared on the Nike website.
