Brief :

Each year, Magnum releases a new campaign to coincide with the Cannes Film Festival. Most recently, it has been partnering with artists and releasing a limited edition Magnum ice cream. This year, Magnum partnered with 90s icon, Kylie Minogue and queen of dance music, Peggy Gou. Together, the artists released a remixed version of Kylie’s track, Can’t Get You Out of My Head, and released two new ice creams. I was tasked with writing the website copy for three stages of the campaign from the teaser to the official launch.

Results:

Below are screenshots from the teaser website, including a bio for Kylie and Peggy and description copy for the new Magnum flavours.