LOOT

Position Held: Senior Content and Social Editor (Creative & UX)

During my time as Senior Editor, my job involved creating the content, social and communications strategy for the whole company to work towards retaining current app users and acquiring new users. 

Aside from my work on the online magazine, I worked on large scale marketing campaigns creating assets and content plans. I also owned the email campaigns.

Our mission as a company was to ‘Empower young people to know more about their spending so they could do more with their money‘ by using a money management app. Alongside a designer, I was tasked with creating social assets that communicated the product offering whilst speaking in a way that our demographic would relate to and engage with. We predominantly worked on Instagram.

As the editor of SKINT, it was important to ensure that the content was suited to the 18-24 year old demographic, whilst staying on brand and abreast of trends that were impacting this group of people.

My job involved creating the content and social strategy, the content calendars for all channels and their execution. On a daily basis, I would commission, edit and write articles and social copy most often about money, wellbeing, lifestyle, opinion and culture.

Through analysing daily recorded data and metrics, I was able to increase engagement and retention. I also worked closely with the design team and marketing team.

Examples of content: