HSBC

Position Held: Senior Copywriter (UX)

Brief:

HSBC needed to create a high-profile internal e-learning prototype. It needed to be on-brand and engaging for their staff.

Result:

I worked closely with UX, Design and a researcher to develop the concept and user journey. I then worked independently on the narrative and created the copy for the programme. It was a challenging project as there were around 16 varying user journeys and 3 levels of complexity. 

It was important to keep the copy creative whilst also being informative and sensitive to the topic. As this was high-profile, the work is protected by an NDA, but below is a a piece of copy that was used.

An example of the copy: