Position Held: Freelance SEO Copywriter

Brief:

Danone was releasing a new protein product (YoPro) in Australia, Brazil and Spain and needed 15 articles that could be translated and used to promote the product. The target audience was amateur athletes who might be interested in consuming the product as part of a healthy, active lifestyle. Each article also needed to be SEO optimised.

Result:

I was provided with a list of possible topics to write the articles about based on what Danone wanted to cover. The topics ranged from explainers on nutrition to advice on workout meals. Danone was looking for a very specific tone of voice that was excitable, energetic and relatable to the athletes they wanted to target.

There was also a list of SEO words provided that needed to be included in the headline and body of the article in a way that didn’t seem pushy and contrived.

An example article:

Below are a selection of links to the other published articles:

• The Benefits of a Protein Rich Diet

• Healthy Post-workout Food to Support your Recovery

• Foods Rich in Carbohydrates, Lipids, Proteins, Vitamins and Minerals

• 4 Protein Snacks, Healthy and Quick to Make