Bringing Wendy’s tone of voice to life

The ask

As Wendy’s was launching in the UK they needed to update their menu copy on the website. The copy was short, lacked personality and had poor SEO optimisation.

TOV: Playful, witty, sharp, a bit of sass

The outcome

Example 1

  • Old

  • New

See copy in the wild

Example 2

  • Old

  • New

See copy in the wild

Example 3

  • Old

  • New

See copy in the wild

Example 4

  • Old

  • New

See copy in the wild

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.