• Content,  Tips and Tricks

    How to Create Great Content Part 3: Analytics

    There are always two sides to the content coin: the creative and the analytical. Good content has to address both and when it does, it’s a recipe for success. Analysing the performance of your content helps you to understand what your demographic likes and wants, helping you to paint a picture of who they are; which can be invaluable information for your company as a whole. Looking for patterns in engagement is also great for working out current market trends in your own niche so that the content you’re producing, and indeed, the services you are offering, are in line with what your current market is looking for. With this,…

  • Content,  Tips and Tricks

    How to Create Great Content Part 2: Creation

    Now you’ve created your content calendar with the intention of writing really valuable and relevant articles, it’s time to get down to the slightly harder task at hand- actually doing the writing. The best way to begin is to have a brief plan in mind and then just start writing. When you’ve got some words on a page you will be able to edit and rewrite. It’s important that your writing is original (lets not copy other people!) and to the point (people have busy lives and if it takes you too long to make your case, they’ll click away from your post). Here are some tips to make it…

  • Content,  Tips and Tricks

    How to Create Great Content Part 1: Conception

    Some say that there is a writer inside of us all. Technically this might be the case, but not everyone can write well. And even then, it doesn’t mean you can produce great content. So if you’ve decided that you’re going to start creating content for your company, this mini-series will give you all the help you need to make your work stand out. Part one: The Conception Great content really only has one basic rule; people want to read it. But finding what people want to read is particularly difficult in amongst the noise of all the other millions of pieces of content on the internet. It’s important that…

  • Content,  Tips and Tricks

    Why You Should Outsource Your Content

    There is often a debate between whether companies should outsource their content or hire a full-time copywriter. Whilst having someone always at hand to create content can be useful, it’s not always the most beneficial. So what are the reasons to outsource? It’s often more cost effective For smaller companies and agencies, there may not be enough projects, campaigns or necessary output to justify paying for a full-time writer to join your team. Working with freelancers means you can pay as and when you need content created ensuring you only pay when you know the work will be adding value to your company. Freelancers can also work remotely freeing up…