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    How To: Use Music Effectively in Your Space

    In an age dominated by multimedia, it is more important than ever to reach out to people through as many channels as possible. Customers are encouraged to indulge in experiences using all of their senses meaning music has become an effective branding tool. This week we chatted to Shoreditch Grind to find out how their staff have successfully incorporated music into their coffee shop. Having the right playlist to set the scene in your space not only helps to establish a brand identity, but also encourages customers to stay loyal. Shoreditch Grind has a heritage in music; one of its founders is a top DJ and the second floor of…

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    Meet the Maker: Donostia Social Club

    Street vending is a popular enterprise in London with many events, markets and stations now signing up to the best of to feed their guests and customers. This was the case for Paul Belcher who, after years of working as a chef, decided to explore his love of Basque cooking and create street food brand, Donostia Social Club. Armed with a Citroen H van, Paul decided to run a mobile eatery allowing the crowds to sample his delicious creations. After experiencing an initial successful 3-month indoor residency in the King & Co pub in Clapham, Paul decided it was time to find a more permanent space. Now he has moved…

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    Meet the Maker: M-24

    Back in 2012, Mat Dusting encountered a well known issue; your bag breaking when you have overloaded it. He was overfilling his bag with sharp objects such as ski’s and snowboards and so decided to design his own. He set about experimenting with different materials such as tarpaulin and sandbags but settled on canvas material. He has found this heavy duty material, made from lorry curtains were strong and waterproof making them perfect for those looking to haul around a lot of luggage. Mat’s products are hand crafted in Somerset and with the nature of the materials, each one is a one of a kind piece. He has now set…

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    The Benefits of a Shop Share

    While it is often not a viable option to rent an entire space to launch a pop-up, that doesn’t mean you can’t expose your brand to the public. With the option of shop sharing and having a stall in a curated market, there are now more ways than ever to introduce your brand in an easy and cost-effective way. Most recently, Appear Here collaborated with Haus Kat, who manage the successful Camden Collective shop in the Camden Stables, to offer new brands the opportunity to be seen. Haus Kat is a four-day monthly fashion market, providing up-and-coming fashion entrepreneurs with a London-based platform from which to launch their brands. Set…

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    Shoreditch Grind on Crowdfunding & Coffee Shop Success

    Back in 2011, Londoner David Abrahamovitch and Melbourne DJ, Kaz James decided that Shoreditch needed to experience the delicious taste of coffee that Kaz recalled from back in Australia. It was in David’s father’s empty cylindrical space on Old Street roundabout that they opened up their first coffee shop aptly named Shoreditch Grind. Serving up unparalleled coffee, cocktails and snacks, this space is now one of the most popular in East London. The brand went from strength to strength, opening up three more London shops and launching a brief pop-up store in Piccadilly Circus tube station. Now they are about to embark on their greatest challenge yet. Their idea will…

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    5 Tips For Finding The Right Pop Up Location

    Footfall and Demographic The best way of avoiding the nightmare situation of setting up shop, only to find no one walks down the street, is to find a location that has the right footfall and demographic for your brand. Many inner city areas experience a high footfall weekly from commuters which is amazing, but this wouldn’t suit a brand looking to open up just on weekends or evenings. It is also important that you do your research into the demographic of the area whether that’s by seeing for yourself how many people pass the store throughout the day or chatting to the local stores to see what the area is…

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    How To: Apply For Your Alcohol License

    Alcohol is a great addition to any special event or new launch but there is more to the sale and supply of alcohol than simply serving drinks and watching people enjoy themselves. Due to the social implications surrounding the sale of alcohol, if you intend on selling or supplying alcohol to the public then you will need to apply for a license from the local council and take responsibility for those you’re selling alcohol to. If this is your first time applying for an Alcohol License, or running a bar, here’s what you need to know to get started. Get the right license So, there are two types of license…

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    How To Apply For Your Temporary Events Notice

    Did you know that when you are planning a large scale event you need a license to do so? One of the most commonly forgotten details our users don’t realise is that they need to apply for their Temporary Events Notice. If you are looking to hold a one off licensed event at an unlicensed premise without the presence of either a premise, personal or club license, then it is your responsibility to get hold of your TEN (Temporary Events Notice). You can apply for this via your local council online or by post and you must be over 18. The good news is, it isn’t a particularly complicated process,…

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    Meet the Maker: Kit and Ace

    After time spent traveling the world, Kit and Ace founders, Shannon and JJ Wilson saw the holes in luxury clothing as an opportunity to stitch their mark into the thread of the fashion world. With a focus on the balance between functionality and style, they set to work designing a fashion line made from their self-created Technical Cashmere. Their wealth of industry knowledge, teamed with their future focused attitude has allowed them to stay ahead of the crowd. With a desire to go further than other brands in both their innovation and ambition, they have opened an array of pop-up’s, collaborating with local vendors to incorporate a sense of locality…

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    Meet the Maker: The Electrical Shop

    With a killer combination of marketing knowledge and a background in contemporary engineering, friends James and Gregg decided to launch their cutting-edge lighting brand, The Electrical Shop. When they realised they’d discovered a niche in the market for innovative lighting products at an affordable price point, their brand grew from strength to strength. This encouraged them to launch their pop-up in Pop Brixton in which they showcased the designs of several of their favourite designers offering customers an exclusive look at the top products on the market. We chatted to James, co-founder of The Electrical Shop, to hear all about what they’ve been getting up to. How did The Electrical…