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    Email Campaigns

    During my time as Editor at Loot, I was tasked with creating regular user emails that increased retention, for both the app and the magazine. I managed to keep the open rate at industry standard whilst also increasing the percentage of people re-engaging with the app. The main challenge was to marry the more relaxed, younger tone of voice from the magazine with the more professional tone of voice from the company brand. The reception from users was really positive and we found the overall engagement from users increase. Here are some examples below:      

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    Editor- SKINT

    As Editor I lead the re-design, re-naming and management of SKINT, the online magazine for 18-24 year olds (www.skint.loot.io). I was tasked with hiring and managing a team of freelance writers and also creating content about lifestyle, finance, opinion, wellbeing, travel and culture. I was required to create content calendars and devise a content strategy to help develop the company brand and tone of voice. Through analysing daily recorded data and metrics from the site, I was able to increase engagement and retention. I also managed the company’s social media channels (Instagram and Facebook) where articles from SKINT where used as both push content and paid ads.

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    UX Writing: B2C and B2B Landing Page Project

    During my time as Editor at Loot, I was tasked with mapping out and creating the copy for three different landing pages. The first was B2B; a landing page for potential partners. The second was B2C; a landing page for potential users aged 18-24. The third was a landing page for potential employees to show our company culture and any current job vacancies. Each required me to work closely with the Marketing Designer and Project Manager. It was a great project to work on because they each required a different tone of voice and so it was a challenge to keep them all consistent with the brand whilst still targeting the…

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    Review: Jamie XX’s Shop In Colour

    After the success of his pop-up shop in New York City, Jamie XX has launched a store on Kingsland Road in Shoreditch. London born DJ Jamie Smith, a record producer more commonly known as Jamie XX, released his debut studio album on 29th May which became an instant hit on both sides of the Atlantic. The Good Times store, which was named after his hit song “I know there’s gonna be good times,’ opened in August this year. It was set up to coincide with his sold out show at New York City’s Terminal 5 and provided the perfect follow up for his fans who, having enjoyed his set, could…

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    Topshop Case Study: Skinny Dip

    We’ve partnered with Topshop and Topman Oxford Circus, one of the most influential stores in fashion, to offer new and exciting brands and retailers the chance to showcase their ideas in store. This week, we chatted to Skinny Dip, one of Topshop’s longest standing concession brands, to find out what it’s like to set up shop inside this giant flagship store. Once an unknown accessories brand, Skinny Dip has grown exponentially during their two-year concession in Topshop. They now sell their products in over 100 concessions in 60 countries including the likes of Selfridges and ASOS. It was back in 2011 that Lewis Blitz and brothers James and Richard Gold…

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    Topman Case Study: Peter Werth

    Appear Here has recently joined forces with one of the leading voices in the fashion world, Topshop / Topman. Standing tall on Oxford Street, one of the busiest shopping streets in the world, it is a coveted spot for any aspiring fashion retailer. We wanted to gain an insight into what it’s like to have a concession within the store. So, as our new concession spaces in the worlds biggest retail store go live to the public, we chatted to Stephan Banks, Group Head of Retail at Peter Werth, to try to understand why retailers want to appear in 214 Oxford Street and what benefits it offers. The London born…

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    How To Dress Your Shop Window- In Conversation with Topshop

    How do you make your shop stand out on the street? Well, it all starts with curating a great window display. Your windows are essentially a blank canvas to not only exhibit the best of what’s in-store, but to get creative and allow your brand personality to shine through. It’s your first opportunity to catch the attention of the passersby and entice them into your shop. As this is a vital marketing space, it’s crucial you not only get it right, but you utilise it to its full potential. To help you master a killer window display, we caught up with Sian Roberts, the Head of Creative at Topshop, who…

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    The Perfect Partnership: Bricks and Clicks

    For retailers, the introduction of e-commerce has been one of the greatest money making channels in the history of retail. For some time, it seemed as if the reign of online shopping was to last forever, successful independently of other retail platforms. However, nowadays we’re seeing that more brands are putting themselves at a disadvantage when they only exist online. Bricks and mortar shopping is having a new lease of life in the the form of short-term retail or pop-ups. Driving this is the fact that the consumer’s attitude to retail has changed. People are now buying into experiences and short-term retail is particularly adept at delivering these. The short-term…

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    How To: Use Music Effectively in Your Space

    In an age dominated by multimedia, it is more important than ever to reach out to people through as many channels as possible. Customers are encouraged to indulge in experiences using all of their senses meaning music has become an effective branding tool. This week we chatted to Shoreditch Grind to find out how their staff have successfully incorporated music into their coffee shop. Having the right playlist to set the scene in your space not only helps to establish a brand identity, but also encourages customers to stay loyal. Shoreditch Grind has a heritage in music; one of its founders is a top DJ and the second floor of…

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    Meet the Maker: Donostia Social Club

    Street vending is a popular enterprise in London with many events, markets and stations now signing up to the best of to feed their guests and customers. This was the case for Paul Belcher who, after years of working as a chef, decided to explore his love of Basque cooking and create street food brand, Donostia Social Club. Armed with a Citroen H van, Paul decided to run a mobile eatery allowing the crowds to sample his delicious creations. After experiencing an initial successful 3-month indoor residency in the King & Co pub in Clapham, Paul decided it was time to find a more permanent space. Now he has moved…