• Content & Copywriting

    Rehab X HSBC and Facebook

    Position: Copywriter Brief 1- HSBC: HSBC needed to create a high-profile internal e-learning prototype. It needed to be on-brand and engaging for their staff. Result: I worked closely with UX, Design and a researcher to develop the concept and user journey. I then worked independently on the narrative and created the copy for the programme. It was a challenging project as there were around 16 varying user journeys and 3 levels of complexity.  It was important to keep the copy creative whilst also being informative and sensitive to the topic. As this was high-profile, the work is protected by an NDA, but below is a a piece of copy that…

  • Content & Copywriting

    Soho House

    Position: Accessibility Copywriter Brief 1:  Initially, I was hired by Soho House to work on a short accessibility copywriting project. As the company was taking steps to better meet the WCAG 2.1 AA accessibility standards, they needed the alt-text written for around 6000 images on all of their sites websites for screen reading software. Result: The key element to the brief was to ensure the alt-text was accessible but also on brand. An interesting aside to it was making sure that I was meeting continental standards as, for example the USA, have slightly differing compliance rules than the UK. The job was estimated to run for 2 months but I…

  • Content & Copywriting

    TMS X McDonald’s

    Position: Freelance Copywriter and Accessibility Specialist Brief I was brought onto the MONOPOLY McDonald’s 2019 campaign as an Accessibility Copywriter to work with a small team of designers and engineers. The national campaign, which sees thousands of people take part, needed web and app copy, T&C’s and legalities copy, error messaging and email copy. I also had to work on a second version of the game which is an internal version for McDonald’s company employees. A key element to the brief was that I worked as close as possible to WCAG 2.1 AA accessibility standards. Result To complete the brief, I had to work extensively with key stakeholders at McDonald’s…

  • Content & Copywriting

    Coconut.

    Position Held: Content Strategist Brief: I was brought into Coconut because the company had decided to put a focus on content as a means to drive growth but there was no strategy in place to do so. They needed someone to come in and create this strategy and build the team that would implement it. Result: Initially, I began by looking at the historical data across all of the content, social, community and email channels to do a gap analysis, data analysis and competitor analysis.  I then work with the product and design team on a content calendar that incorporated all of the key features on the roadmap and company…

  • Content & Copywriting

    Loot

    Position Held: Senior Editor (Creative and UX) During my time as Senior Editor, my job involved creating the content, social and communications strategy for the whole company to work towards retaining current app users and acquiring new users.  Aside from my work on the online magazine, I worked on large scale marketing campaigns creating assets and content plans. I also owned the email campaigns as you can see below. Examples from email campaigns: I was also the UX writing lead, working in cross functional teams on user journeys and app copy. This also extended to landing pages and web copy which can be seen in the examples below. Examples from…

  • Content & Copywriting

    SKINT

    Position Held: Senior Content and Social EditorAs the editor of SKINT, it was important to ensure that the content was suited to the 18-24 year old demographic, whilst staying on brand and abreast of trends that were impacting this group of people. When I took over the role, I led the re-design and had the magazine renamed to better reflect its purpose and its audience. I then hired and managed a new team of freelance writers and editorial support. My job involved creating the content and social strategy, the content calendars for all channels and their execution. On a daily basis, I would commision, edit and write articles and social…

  • Content & Copywriting

    Jami

    Position Held:  Freelance Script writer and Editor Brief: Jami, a mental health charity that works with the Jewish community, approached Mattr to create a video that would be shown during a fundraising event to showcase the work they do and highlight its positive impact to encourage investors to donate. I was brought in to edit the script in the style of the Apple montage adverts. Result: I was given several letters written by service users and I had to edit them into a script that was under 6 minutes. The end result was a heartfelt and genuine video which was shown at the investor dinner. You can see the finished…

  • Content & Copywriting

    Topshop X Appear Here

    Position: Marketing and Editorial Brief: Whilst at the retail start-up, Appear Here, the company formed a partnership with Topshop. They launched a project which saw multiple small brands set up shop within Topshop’s flagship store on Oxford Street. For many small brand owners, this opportunity would be really exciting but also very daunting. I was asked to create content that would offer advice to these brands to better equip them before applying to launch and when they appeared within the store. Result: I first created the copy for the retail spaces that the new brands would fill. I then created 3 pieces of content for the company blog which could…

  • Content & Copywriting

    Appear Here

    Position Held: Editorial and Marketing During my time at Appear Here, I was the primary content creator. Aside from creating the monthly content and social calendar, I also wrote most of the B2B articles for the company. This included interviews, case studies, weekly news roundups and company announcements. I also created all of the weekly newsletters and conducted monthly performance reporting and testing (e.g A/B) Below are some examples:

  • Content & Copywriting

    Great British High Street Awards

    Position Held: Copywriter Brief: Ahead of the Great British High Street Awards 2019, I was tasked with creating the online copy for the campaign. The elements needed were: Campaign messaging for the Homepage including an introduction, details of entry and judging. Summery of T&Cs A downloadable PDF of the application guidelines which also explained the award structure and judging criteria. Result: Below are some examples of the copy (full version here).