Content

Email Campaigns

During my time as Editor at Loot, I was tasked with creating regular user emails that increased retention, for both the app and the magazine. I managed to keep the open rate at industry standard whilst also increasing the percentage of people re-engaging with the app.

The main challenge was to marry the more relaxed, younger tone of voice from the magazine with the more professional tone of voice from the company brand. The reception from users was really positive and we found the overall engagement from users increase.

Here are some examples below:

 

 

 

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