As Editor I lead the re-design, re-naming and management of SKINT, the online magazine for 18-24 year olds (www.skint.loot.io).
I was tasked with hiring and managing a team of freelance writers and also creating content about lifestyle, finance, opinion, wellbeing, travel and culture. I was required to create content calendars and devise a content strategy to help develop the company brand and tone of voice.
Through analysing daily recorded data and metrics from the site, I was able to increase engagement and retention.
I also managed the company’s social media channels (Instagram and Facebook) where articles from SKINT where used as both push content and paid ads.