UX Writing: B2C and B2B Landing Page Project

During my time as Editor at Loot, I was tasked with mapping out and creating the copy for three different landing pages. The first was B2B; a landing page for potential partners. The second was B2C; a landing page for potential users aged 18-24. The third was a landing page for potential employees to show our company culture and any current job vacancies.
Each required me to work closely with the Marketing Designer and Project Manager. It was a great project to work on because they each required a different tone of voice and so it was a challenge to keep them all consistent with the brand whilst still targeting the correct demographic.

Here is an example below:

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